How to use the online alarm clock
Three in the afternoon is the hour the school bell dominates. Most primary schools finish between quarter past and half past three, which makes the pages under this hour some of the most used on the site, and the exact minute genuinely matters when the gate has a queue behind it.
Saturday belongs to football instead. The traditional kick-off is three o'clock, and the broadcasting rule that keeps those matches off live television between quarter to three and quarter past five is the reason so much of the British sporting week is arranged around this single hour. On Christmas Day the same slot carries the monarch's broadcast, which has gone out at three in the afternoon since it moved to television.
In the working day it is also the last window in which a same-day bank transfer can reliably be sent, since the high-value payment systems close their doors during the afternoon. A reminder set at three is often about catching that cut-off rather than about anything at school.
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